Privacy policy

Effective as of June 27th, 2025.

This Privacy Policy describes how Sightful, Inc. ("Sightful," "we," “us” or "our") handles personal information that we collect as a controller through our website (the “Site”) and in connection with our product, the world’s first AR laptop software and accompanying glasses (the “Spacetop”) and our general services (together with the Spacetop, the “Services”), as well as through social media, our marketing activities, our live events and other activities described in this Privacy Policy. “Personal Information” means any information that can be used, alone or together with other information, to uniquely identify any living human being and any information deemed as Personally Identifiable Information by privacy laws.

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Index

Personal Information we collect and why we collect it

How we share your Personal Information

Your rights

Other sites and Services

Security

International data transfer Children

Changes to this Privacy Policy

Specific Provisions Under California Law

How to contact us

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Personal Information we collect and why we collect it

Information you provide to us.

Personal information you may provide to us through the Site includes:

  • When we provide you with our Services
  • Personal Information we collect: First and last name, email addresses, company name, billing and shipping addresses, and phone number, job title, country, billing information, comments/messages, logs you submit to customer support, and responses to surveys and questionnaires, demographic information, as well as any other Personal Information that you decide to provide us.
  • Feedback data, including information you voluntarily share and upload to us when you complete our product feedback form or request support, such as application analytics, device usage logs, operating system metrics, camera perception metrics, glasses and other usage recordings, and additional details about your user experience.
    • For what purposes: To receive and answer your questions; to provide further information to the extent requested; to allow you to download and use the software; to allow you to register to a free trial or demo; to charge you for the use of the software, to respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Services and to send you demo-related communications; to better understand your needs, both on an aggregated and individualized basis, in order to further develop, customize and improve our Site based on users’ preferences, experiences and difficulties; to improve our Services; to communicate with you and contact you to obtain feedback from you regarding the Site and demo; to establish a business relationship with you. In addition, in some circumstances, we will send you marketing communications (subject to your consent).
    • Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g. respond to a query sent by you, marketing) or consent (for marketing, if required under applicable law).
    • Consequences of not providing the Personal Information: We cannot receive and answer your questions; provide further information to the extent requested; allow you to download an asset; allow you to register to a free trial or demo; respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Site and to send you demo-related communications; better understand your needs, both on an aggregated and individualized basis, in order to further develop, customize and improve our Site based on users’ preferences, experiences and difficulties; cannot improve our Services, cannot communicate with you and contact you to obtain feedback from you regarding the Site and demo; establish a business relationship with you. In addition, we won’t be able to send you marketing communications (subject to your consent).
  • When you submit a 'talk to us' form on the website
    • Personal Information we collect: Contact data, such as your first and last name, email addresses, company name, billing and shipping addresses, and phone number, job title, country, comments/messages, as well as any other Personal Information that you decide to provide us.
    • For what purposes: To receive and answer your questions; to provide further information to the extent requested; to allow you to register to a free trial or demo; to respond to your questions, comments, and other requests; to better understand your needs, both on an aggregated and individualized basis, in order to further develop, customize and improve our Site based on users’ preferences, experiences and difficulties; to establish a business relationship with you. In addition, in some circumstances, we will send you marketing communications (subject to your consent).
    • Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g. respond to a query sent by you, marketing) or consent (for marketing, if required under applicable law).
    • Consequences of not providing the Personal Information: We cannot receive and answer your questions; provide further information to the extent requested; allow you to register to a free trial or demo; respond to your questions, comments, and other requests; we cannot better understand your needs, both on an aggregated and individualized basis, cannot further develop, customize and improve our Site based on users’ preferences, experiences and difficulties; cannot communicate with you and contact you to obtain feedback from you regarding the Site and demo; establish a business relationship with you. In addition, we won’t be able to send you marketing communications (subject to your consent).
  • When you purchase a Spacetop
    • Personal Information we collect: first name, last name, email address, physical address for delivery, phone number, payment details, lens prescription.
    • For what purposes: To process your purchase; to send you the Spacetop; to allow you to download and use the software; and to respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Services. In addition, in some circumstances, we will send you marketing communications (subject to your consent).
    • Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g. respond to a query sent by you, marketing) or consent (for marketing, if required under applicable law).
    • Consequences of not providing the Personal Information: We cannot process your purchase; send you the Spacetop; allow you to download and use the software; nor respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Services. In addition, under some circumstances, we cannot send you marketing communications (subject to your consent).
  • When you chat with the Sightful Bot
    • Personal Information we collect: any information you choose to provide us with.
    • For what purposes: To receive and answer your questions; to provide further information to the extent requested.
    • Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g. respond to a query sent by you) .
    • Consequences of not providing the Personal Information: We cannot receive and answer your questions; provide further information to the extent requested.
    • For what purposes: To collect feedback, improve our products and services, provide technical support, analyze device and application performance, and enhance user experience.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to improve our services and support users), or consent (where required).  
    • Consequences of not providing the Personal Information: We may not be able to address your feedback, provide technical support, or improve our products and services based on your experience.

Third-party sources. We may combine Personal Information we receive from you with Personal Information we obtain from other sources, such as:

  • Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
    • For what purposes: To supplement and verify the information you provide to us, enhance our records, support our marketing and business development activities, and ensure compliance with applicable laws.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to ensure data accuracy, support business development, and comply with legal obligations), or consent (where required).  
    • Consequences of not providing the Personal Information: We may not be able to verify your information, enhance our records, or effectively conduct marketing and business development activities.
  • Data providers, such as lead generation companies, information services and data licensors that provide demographic and other information.
    • For what purposes: To obtain additional demographic and other relevant information to better understand our users, tailor our services, and improve our marketing efforts.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to improve our understanding of users and enhance our services), or consent (where required).  
    • Consequences of not providing the Personal Information: We may not be able to tailor our services or marketing efforts as effectively.
  • Marketing partners, such as joint marketing partners and event co-sponsors.
    • For what purposes: To conduct joint marketing activities, manage event participation, and coordinate promotional efforts.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to promote our services and manage events), or consent (where required).  
    • Consequences of not providing the Personal Information: You may not be able to participate in joint marketing activities or events, and we may not be able to coordinate promotional efforts with our partners.

Information we collect automatically from your use of the Site and Services.

When you use the Site, the Spacetop, or view our communications, we and our service providers may automatically log information about you, your computer or mobile device, and your interaction over time with the Site or our communications, such as:

  • Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
    • For what purposes: To ensure the technical functionality and security of the Service, optimize device compatibility, monitor and analyze usage patterns, troubleshoot technical issues, and improve user experience.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to ensure the security and proper functioning of the Service and to improve our offerings), or consent (where required, such as for certain analytics or tracking technologies).  
    • Consequences of not providing the Personal Information: Certain features of the Service may not function properly, and we may not be able to ensure device compatibility, troubleshoot issues, or optimize your experience.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Site, navigation paths between pages or screens, information about your activity on a page or screen, and access times and duration of access.
    • For what purposes: To analyze user engagement and behavior, improve the content and navigation of the Site, personalize your experience, and support security and fraud prevention efforts.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to analyze and improve the Service and ensure security), or consent (where required, such as for non-essential cookies or tracking technologies).  
    • Consequences of not providing the Personal Information: We may not be able to analyze usage patterns, personalize your experience, or ensure the security and integrity of the Service.

Cookies and similar technologies. Some of the automatic collection described above for Sites and our communications is facilitated by the following technologies:

  • Cookies, which are small textiles that websites store on user devices and that allow web servers to record users’ web browsing activities and remember their submissions, preferences, and login status as they navigate a site. Cookies used on our sites include both "session cookies” that are deleted when a session ends, “persistent cookies "that remain longer, “first party” cookies that we place and “third party "cookies that our third-party business partners and service providers place.
    • For what purposes: We use such information to analyze use trends of the Site, maintain and improve the functionality of the Site and marketing and promotional efforts; we may also share certain of this information with third parties.
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., essential cookies required for the operation of the Site) or consent (e.g., non-essential cookies, to the extent required under applicable law).
    • Consequences of not providing the Personal Information: Certain Site features may not be available and we may not be able.
  • Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data on your device outside of your browser in connection with specific applications.
    • For what purposes: To enable the functionality of certain applications, remember your preferences, and store information locally to improve performance and user experience.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to provide essential application functionality), or consent (where required, such as for non-essential local storage).  
    • Consequences of not providing the Personal Information: Certain application features may not function properly, and your preferences may not be saved.
  • Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email address was accessed or opened, or that certain content was viewed or clicked.
    • For what purposes: to track whether you have opened our emails or viewed specific content on our Site. This helps us understand which communications and content are most engaging to you, so we can improve the relevance and effectiveness of our marketing and user experience.  
    • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to understand and improve the way users interact with our communications and content), or consent (where required).  
    • Consequences of not providing the Personal Information: we will not be able to track your engagement with our emails or Site content. As a result, we may be less able to tailor our communications and marketing to your interests and may not be able to improve the effectiveness of our outreach.

Data about others. We may offer features that help users invite their friends or contacts to order Spacetop, and we may collect contact details about these invitees so we can deliver their invitations. Please do not refer someone to us or share their contact details with us unless you have their permission to do so.

For what purposes: To send invitations to your friends or contacts at your request, and to facilitate their participation in Spacetop-related activities.H

  • Legal basis (GDPR only, if applicable): Legitimate interest (e.g., to facilitate user referrals)
  • Consequences of not providing the Personal Information: We may not be able to send invitations or facilitate participation for your friends or contacts.

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How we share your personal information

In order to perform our contractual and other legal responsibilities or purposes, we share, from time to time, your Personal Information with third parties.

We may share your Personal Information with the following parties and as otherwise described in this Privacy Policy or at the time of collection.

Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy. If we transfer Personal Information within the companies of our group will be covered by an internal processing agreement entered into by members of the group (an intra-group data processing agreement), which contractually obliges each member to ensure that Personal Information receives an adequate and consistent level of protection wherever it is transferred to. Where we transfer your Personal Information outside of our group, we will use commercially reasonable efforts to obtain contractual commitments from them to protect your Personal Information.

Service providers. Third parties that provide services on our behalf or help us operate the Service or our business (such as hosting, information technology, customer support, email delivery, marketing, consumer research, and Site and Spacetop analytics).

Payment processors. Any payment card information you use to make a purchase on the Service is collected and processed directly by our payment processors, Shopify and Stripe. Shopify may use your payment data in accordance with its privacy policy: https://www.shopify.com/legal/privacy. Stripe may use your payment data in accordance with its privacy policy, https://stripe.com/privacy.

Third-party add-on services. If you chose to utilize a third-party add-on service, such as EyeHub, you may directly share certain Personal Information with that third party. For example, you may choose to share your vision data with EyeHub. Each such third party may use your information in accordance with its own privacy policy.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Legal obligation or inquiry or process such as a search warrant, subpoena, statute or court order, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above. Law enforcement, legal requests and duties. To the extent necessary and subject to applicable law, Sightful may disclose or otherwise allow access to any categories of Personal Information described in this Privacy Policy, with or without notice to you, to regulators, courts, or competent authorities, pursuant to valid legal requests (such as a subpoenas, legal proceedings, search warrants or court orders), to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations of or due diligence for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Sightful, Inc.  or our affiliates (including, in connection with a bankruptcy or similar proceedings).

Part of the above mentioned third parties may be located in countries other than your own. We and third party service providers that store or process Personal Information on our behalf are contractually committed to ensure that Personal Information receives an adequate level of protection.

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Your rights

In some jurisdictions, in particular those located within the European Union (the "EU") or within the European Economic Area (the "EEA") or the United Kingdom ("UK"), you may be afforded specific rights regarding your Personal Information. Subject to such eligibility, you may have the following rights to:

  1. Access Personal Information held about you. Your right of access may normally be exercised free of charge, however we reserve the right to charge an appropriate administrative fee where permitted by applicable law.
  2. Request a rectification of your Personal Information where the information we hold about you is incorrect, incomplete, inaccurate or misleading.
  3. Request the erasure of your Personal Information in certain circumstances, such as where processing is no longer necessary for the purpose it was originally collected for, and there is no compelling reason for us to continue to process or store it. Please note that there may be circumstances in which we are required to retain your Personal Information, for example for the establishment, exercise or defense of legal claims.
  4. Object to, or request restriction, of the processing of your Personal Information.
  5. Object an automated decision-making (including profiling) in certain circumstances.
  6. Withdraw your consent at any time. Please note that there may be circumstances in which we are entitled to continue processing your Personal Information, in particular if the processing is required to meet our legal and regulatory obligations. Also, please note that the withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
  7. Receive your Personal Information, or ask us to transfer it to another organization that you have provided to us (data portability).
  8. Request certain details of the basis on which your Personal Information is transferred outside the EEA, but data transfer agreements and/or other details may need to be partially redacted for reasons of commercial confidentiality.
  9. File a complaint to the relevant supervisory authority regarding any claim that may arise due to our data protection and privacy practices. We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution; and/or
  10. If you may have certain additional rights under local privacy laws applicable in your jurisdiction. To the extent such privacy laws apply to you, we will respect your rights and comply with such laws

Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. Please note that if you choose to opt-out of marketing-related emails, you may continue to receive service-related and other non-marketing emails.

Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Declining to provide information. We need to collect Personal Information to provide certain services. If you do not provide the information we identify as required or mandatory, we may not be able to provide those services.

Generally, with regard to information listed in section 1 of this Privacy Policy we are a "Data Controller". Therefore, if you wish to exercise the above mentioned rights, please contact us at support@sightful.com, and we will use commercially reasonable efforts to fulfill your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

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Other sites and services

The Site may contain links to websites, mobile applications, and other online services operated by third parties.  In addition, our content may be integrated into web pages or other online services that are not associated with us.  These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party.  We donor control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

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Security

We invest significantly to protect the company and clients from malicious activity. We deploy industry standard measures to ensure the security, confidentiality, integrity and availability of the Personal Information we process. We maintain physical, technical and administrative safeguards, and test and update these periodically. We endeavor to restrict access to Personal Information on a ‘need to know’ basis for the provision of Services to you. This includes (but is not limited to) hardening operating systems according to industry practices, endpoint protection, advanced network security including logging and detection capabilities, backup/ restore including high availability, encryption at rest and in transit, patch & vulnerability management, secure-software development lifecycle, automatic and manual security scans, incident response, compliance testing, secure deletion of information upon termination, secure identity and access management. No such measures are perfect or impenetrable. In the event of a security breach, we will take all reasonable action to minimize any harm. Although we will do our best to protect Personal Information, we cannot guarantee the security of data transmitted to our Services and transmission is at the users own risk.

We store your Personal Information for as long as such Personal Information is necessary in accordance with the purpose for which we collected it, and as long as necessary to fulfill your requests or inquiries or provide services or until we proactively delete it or you send a valid deletion request. In certain circumstances we may store your Personal Information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Information or dealings. We maintain a data retention policy which we apply to Personal Information in our care. Regarding retention of cookies, you can read more in our cookie policy. The Customer’s termination process includes a short retention period alongside performing secure deletion of the assets, the databases and the files dedicated to that customer.

If you are located in the EEA or in the UK where we transfer your Personal Information outside of the EEA /UK (for example, to third party service providers for the purposes listed above), we will generally rely on either: (i) Adequacy Decisions adopted by the European Commission under Article 45 of the GDPR; (ii) the Standard Contractual Clauses issued by the European Commission (or applicable mechanism adopted by the relevant supervisory and/or competent authority); (iii) the receiving party's self-certification to the EU-US Data Privacy Framework and/or its UK Extension.

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Children

The Service is not intended for use by anyone under 18 years of age. If you are a parent or guardian of a child from whom you believe we have collected Personal Information in a manner prohibited by law, please contact us. If we learn that we have collected Personal Information through the Service from a child without the consent of the child’s parent or guardian as required by law, we will comply with applicable legal requirements to delete the information.

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Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Site or other appropriate means.  Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

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Specific Provisions Applicable Under California Privacy Law

California Privacy Rights: California Civil Code Section 1798.83 permits our customers who are California residents to request certain personal information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to customersuccess@sightful.com. Please note that we are only required to respond to one request per customer each year.

California Do Not Track Notice: Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers.  Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

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How to contact us

If you have any questions regarding this Privacy Policy or the practices described above, you are always welcome to contact us at: support@sightful.com